Prepared privately for Rahman Lowe

Jahad, the Miller case and the Bob Vylan win are on your news page. They are not on your bio.

I looked you up the way a senior claimant would, at 9pm on their phone, halfway through the worst thing that has happened at work. The wins they would actually recognise, Miller, the Bob Vylan case, are buried in a news feed that scrolls away. Your bio hands them a client list instead.

Have a coffee with Liana →

Twenty minutes with Liana. Unhurried, and no deck.

Your homepage today. A skyline and a Legal 500 line, and it could be almost any employment firm in London.

What a buyer sees first

Your biggest wins live where nobody looks

Your bio runs a full page of clients and specialisms. Danone, Vivienne Westwood, the trade unions, the FCA work. All real, all impressive to another lawyer. The two cases a claimant would actually recognise, Miller and the Bob Vylan win, sit on a news feed that scrolls past and is gone by next month.

So a claimant deciding who to trust with the fight of their working life meets a client list, and never meets the advocate. The one thing that would settle it for them is three clicks away and dated last spring.

Where your field is standing

Every employment firm says the same four things

Open the employment boutiques a claimant is weighing you against and the language melts together: specialist, committed to exceeding expectations, pragmatic commercial solutions. It is on your site too, and on everyone else’s, so none of it tells anyone anything.

The one thing none of them can put up is you. The advocate behind Miller and the Bob Vylan case, in his own words, on where belief and free-speech protection is actually heading. Not a case summary a paralegal could write. You, thinking out loud.

If I did one thing first

If I did one thing first, I’d take Miller, the Bob Vylan case, and your read on where this area of law is heading, and get them out of your own mouth, on camera, this month.

Somewhere your name does the arguing while you are buried in the caseload.

The thinking behind this

The whole idea, in ten minutes

Liana Fricker and me, talking through how a firm gets chosen before it is ever in the room.

Who you would speak to

Two people, one system

I make the stuff that does the talking. The videos, the writing, your actual voice on a page. Liana works out what to build first, and why. A short call with her maps the whole thing to your firm, with no commitment on either side.

Kevan Smith, Creative Lead · Liana Fricker, Strategic Lead · Epiphany Content

Kevan Smith and Liana Fricker, Epiphany Content

A short conversation

Worth twenty minutes?

If any of this rings true, the next step is a coffee with Liana. Nothing formal. She will tell you straight whether there is something here worth building for Rahman Lowe, or whether there isn’t.

Have a coffee with Liana →

Liana is keeping a few of these conversations open for September.

Yours either way

Have the conversation and the full written version of this teardown is yours to keep, the one you can forward to your partners. It stands on its own whether or not we ever work together.

Not ready to talk yet? See the whole picture first.